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Privacy Policy

Effective Date: Oct 2025

At Pearl Lemon Classics, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, Pearl Lemon Classics or use our services. By accessing or using the Site, you agree to the practices outlined in this Privacy Policy.

1. Who We Are

Pearl Lemon Classics is an advanced tour company specialising in providing immersive experiences around vintage car racing and motoring. We offer customised tours to some of the most iconic car events across the UK and Europe. Our mission is to connect classic car enthusiasts with the world of legendary races and vintage automobiles.

2. What Information We Collect

We collect personal information when you visit our Site, book a tour, or engage with us for inquiries. The information we collect may include:

  • Personal Identification Information: Name, email address, phone number, and billing information.

  • Technical Data: IP address, browser type, operating system, and other information collected through cookies and tracking technologies.

  • Usage Data: Information about how you use our Site, such as pages visited, referring website, and the time spent on the Site.

  • Communication Data: Details from any inquiries or communications you send to us.

3. How We Use Your Data

We use the information we collect in the following ways:

  • To provide, manage, and improve our services, including personalised tour experiences.

  • To process bookings, payments, and customer support requests.

  • To send promotional communications, newsletters, or other updates related to our offerings, provided you have consented to receiving such materials.

  • To improve the performance, security, and functionality of our Site.

  • To comply with legal obligations and resolve any disputes.

4. Lawful Basis for Processing

We process your personal data based on the following lawful bases:

  • Consent: When you provide us with your information, you consent to its use in the manner outlined in this Privacy Policy.

  • Contractual Necessity: We need your personal data to fulfil our contractual obligations, such as booking and delivering our tours.

  • Legitimate Interests: We may process data to improve our services or communicate relevant information that aligns with your interests as a customer.

  • Legal Obligations: We may process data to comply with legal obligations, such as tax or financial reporting.

5. Data Sharing and Third Parties

We do not sell or rent your personal information to third parties. However, we may share your data with the following third parties to help deliver our services:

  • Service Providers: For payment processing, booking systems, email communication, and other operational services.

  • Legal Authorities: If required by law, regulation, or legal process, we may disclose your information to comply with legal obligations.

We ensure that these third parties use your data solely for the purpose of delivering services to us and have adequate safeguards in place.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Once it is no longer necessary, we will securely delete or anonymise your data.

7. Your Rights

You have the following rights regarding your personal data:

  • Access: You can request a copy of the personal data we hold about you.

  • Rectification: You can request corrections or updates to your personal data if it is inaccurate or incomplete.

  • Erasure: You can request that we delete your personal data, subject to certain exceptions (such as legal or contractual obligations).

  • Restriction of Processing: You can request that we restrict the processing of your personal data under certain circumstances.

  • Data Portability: You can request a copy of your data in a structured, commonly used format.

  • Objection: You can object to the processing of your personal data based on legitimate interests or direct marketing purposes.

To exercise any of these rights, please contact us at the details provided below.

8. Cookies

We use cookies and similar tracking technologies to improve your experience on our Site. Cookies help us understand how visitors use our Site, improve navigation, and offer personalised content. You can manage cookie preferences through your browser settings. For more information, please refer to our Cookie Policy.

9. Data Storage & Security

We take the security of your personal data seriously and employ a variety of technical and organisational measures to protect it. These include encryption, secure servers, and restricted access to data. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee its absolute security.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to periodically review this page to stay informed about how we protect your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, or if you wish to exercise any of your rights, please contact us: